It seems as though the act of sending flowers is a small gesture, however please do not underestimate the power of it. It does so much to instill a sense of unity with people in times of sorrow. Deciding what flowers to send as sympathy flowers takes some real thought and attention. This one gesture is actually quite a grand statement, one that you do not want to get wrong.
Are there cultural considerations at work here? You may want to think about this carefully before making any decisions. People from various cultures have differing views of colors and their meanings. For example, many cultures view black as a color of mourning, however, there are some cultures that see white as a sign of the same thing.
You also will need to consider whether to select a bouquet of freshly cut flowers, or a potted plant that can be kept for some time. More recently, another option still involves sending some very lovely silk flowers. When making up your mind think carefully about whether or not the recipient is likely to want to keep the flowers for a long time.
Will flowers really send the message that you want them to? Should you be sending something else entirely? It is true that today it is becoming more and more common to make other gestures in place of flowers. These can include making donations to charity on the behalf of someone else, participating in a fund raiser, or sending a dinner. What is important is what will genuinely provide comfort.
You need to be able to put yourself in their shoes. The question really lies in making sure that you are providing something that is of comfort. You need to concentrate on what that person would like, not what you yourself would like.
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